SEO case study · WADM
Growing organic traffic 30% in six months
An end-to-end content programme: keyword research, a restructured blog, and long-form pieces built to rank and convert.
Result +30% organic traffic
ReadContent writer & strategist · Coventry, UK
Content that ranks on Google and reads like it was written for people.
Six years writing and editing content that grows organic traffic — most recently a 30% lift in six months. I work where editorial craft meets search strategy: the words that earn the click, and the ones that keep people reading after.
Selected work
4 piecesLong-form guide · [Outlet]
[Title of a flagship guide or pillar page]
[One or two lines on what it covered and why it worked.]
Result [ranked #1, X shares, etc.]
ReadLanding page · [Outlet]
[Title of a conversion / landing piece]
[The brief and the angle you took.]
Result [conversion lift, sign-ups, etc.]
ReadEditorial · [Outlet]
[Title of a thought-leadership or brand piece]
[Something with voice to show range beyond SEO.]
Result [reach, engagement, byline]
ReadAbout
I'm a content writer and editor with over six years across agency and in-house work. I plan and write content that does two jobs at once — earning visibility in search and actually being worth reading once it's found.
My background spans the full content cycle: keyword and topic research, briefs, drafting, editing, and measuring what worked. I hold an MSc in Marketing and I'm based in Coventry.
Most days I'm somewhere between a working document and an analytics dashboard, trying to keep both honest.