Content strategist, SEO specialist & editor

Strategy, research, SEO, and editing that gets content found and read.

I'm a content strategist, writer, researcher, SEO specialist, and editor with over six years of experience. I write content, plan content programmes, run keyword and topic research, shape SEO and edit the work to a high standard.

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Campaign & design

SDVH

A paid campaign for SDVH across Google Search, paid social, and LinkedIn, aimed at two audiences: people hiring for a trip and trades hiring for a job. I planned the channels and targeting, wrote the ad copy, and designed the social creatives in Canva. The strategy and copy are in the write-up, and the ad designs are in the linked folder.

View the strategy (PDF) See the ad creatives

Story

Strategy · SEO · Editorial

I started writing as a student, took a first freelance article for almost nothing, and the drive kept me going. Rooah gave me an agency seat where I grew from a writer to a strategist. I further learned how to manage the whole process at WADM LTD, from technical SEO and content marketing to mentoring writers.

I've worked with clients across the UK, US, and Australia, on subjects from industrial and B2B to health, automotive, and travel. I hold an MSc in Marketing and a BSc in Agriculture, and I'm open to permanent, in-house roles as well as projects. The two case studies below are the turning points, and the samples after them are grouped by skill.

Case study · Naija FM (Rooah)

An entertainment blog, from 2.4 million to the top 300k

At Rooah, I had the pleasure of managing Naija FM, an entertainment blog. It needed to grow its audience and visibility online.

I was charged with handling the web content and content management, and building the blog's reach.

What I did and why: I planned and produced web content on a steady schedule and managed publishing through the CMS, focusing on the subjects and formats the audience actually engaged with, so the blog kept pulling people back.

The result: Over about a year, the blog's global engagement rank climbed from around 2.4 million to the top 300k.

Analytics panel showing Naija FM ranked 2,417,088 in global engagement
Early on: around 2.4 million.
Analytics panel showing Naija FM improved to 306,833 from 345,539 over 90 days
A year on: into the top 300k, near 307k.

Source: Alexa global engagement rank. Alexa was retired in 2022.

Case study · SDVH (client work at WADM)

A rebuilt hire site that grew organic traffic 45% in two months

The client and the problem: SDVH is a UK vehicle rental company. The site was new, and it wasn't working, with little organic traffic and few leads coming in.

The goal was to rebuild the site and its content so it performed in search and brought in bookings.

What I did and why. The site was rebuilt from scratch, and I wrote most of the website content and the blog posts, built around the terms customers were actually searching for, so the pages could rank and turn visitors into enquiries.

The result: Organic traffic grew 45% within two months, with further steady growth after that. This brought in enquiries, bookings and calls for vehicle rental. Samples from this project are in the sections below.

Technical and B2B content

What it shows: complex, specialist subjects explained clearly for a non-specialist reader.

How to Make Air Compressors More Eco-Friendly NiGen How to Use Your Chiller More Efficiently Cold Shot Chillers

Web and service pages

What it shows: commercial hire pages written around the search terms buyers actually use.

UK Car Hire SDVH Minibus Hire, 7 to 17 Seater SDVH Van Hire SDVH Cherry Picker Hire SDVH

Press releases

What it shows: company announcements written to a news standard and distributed through syndicated outlets.

Byrd Electrical Expands Service Area to All of Melbourne MarketersMedia Roof Restoration R Us Expands Reach to Melbourne CBD and Sorrento MarketersMedia

How I work

Strategy & management

Plan, edit, publish, measure

I look after content past the draft: setting the plan, editing to a standard, publishing in WordPress, and reading the analytics afterwards to see what earned its place.

Email

Email content

I write email as part of a joined-up plan, so it carries the same voice and goals as everything else going out.

Social

Social media management

I've run social pages for brands including Rooah LLC, Greentech Cleaning LLC, and Naija FM, growing engagement through consistent, planned content.

People

Leading and mentoring writers

I've recruited and mentored content-writing interns, so I've led and developed other writers as well as producing my own work.

Design

Basic video and graphics

I make simple graphics and basic video in Canva to support a piece, so it can ship ready to publish.

Skills & tools

Let's talk about your content.

Open to permanent, in-house content and marketing roles as well as freelance projects. The quickest way to reach me is by email.

Email me LinkedIn

or email lardyadewale@gmail.com